Why is your website not ranking on Google UK?
Having a website not showing up on Google.co.uk even though you have content and are waiting for the ranking to happen is frustrating,
You may have written good content on your blog. You have made an effort and after 8 powerful articles, you hope that Google will give you importance and make you more visible in its search engine but that does not happen.
What is happening?
That you are not able to rank on Google could be due to:
1. Is your content really relevant to ranking on Google.co.uk?
Search engine algorithms consider hundreds of ranking factors when “choosing” where to place your web page.
Page speed:
But before tackling anything else, we recommend that you look at content topics, plain and simple.
- What are you writing about?
Does it answer user questions that you’ve researched (for example, in the SEMrush topic research tool or inferred from Google.co.uk Analytics data)? - Will it be useful to a wide audience?
These are questions related to the relevance of the content.
Your content must have several qualities for search engines to consider it relevant. It must be original and be directly related to the web page where it will be published.
Search engines know that users have no interest in reading duplicate, plagiarized, or irrelevant content. As such, you would have to dive deep into Google’s SERPs to find such content.
2. What keywords are you using to appear on GGoogle.co.uk?
The topic of keywords in your content opens up a sort of network of subtopics.
You already know that keywords have their place in all written SEO content, but where do you go from there?
Well, maybe you need to audit the type of keyword research you’re doing.
You should be targeting keywords with high search volumes, but as you may have noticed, it can be quite difficult trying to rank for keywords like “London Digital Marketing” or “London SEO Expert.”
Instead, we would like to draw your attention to the long-tail keyword.
Do you think your websites will attract more potential buyers with “winter coats” or “wool winter coats for men”?
The latter is a long-tail keyword that is more likely to convert for your business because it is very specific and likely represents a later stage in a customer’s buying cycle.
People who use that search term are more likely to be ready to make a purchase.
Research the right long-tail keywords for your business. You can do this simply by seeing which search engines populate your predictive text when searching for one or two words.
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3. You don’t produce new content frequently:
By now, you may be noticing a common theme across all of these points: relevance governs your ranking.
We’ve talked about how relevant content, with fresh keywords, will go a long way to ensuring that users actually find your website.
And just as content or keywords that were relevant a few months ago can quickly fall out of favor with search engines, your website can also start to decline in rankings if you don’t regularly update your content.
While the age of your domain can also have some weight in determining organic ranking, it doesn’t matter much if your content is outdated.
Search engines care that you keep up with others in terms of producing relevant, authoritative and optimized content. Click Here for SEO Expert in Yorkshire
4. Without links there is no positioning in Google:
There is reason to believe that great content will not always rank without a link building strategy.
Try to think about your web pages from Google.co.uk perspective.
If Google.co.uk sees that your content is strong, your keywords are fresh, you update them regularly, but your site has no inbound links, why is it going to rank it well above others?
If it’s easier, just think about links from a user’s perspective.
Finding your site through a link from a blog tells users that that blog trusts the content on your site, that your site is relevant enough to be linked from a third party with its own reputation.
Inbound links keep users flowing from site to site, but more importantly, they make your own site look trustworthy.
Examine why referring domains may have agreed to link to your competitors’ websites.
- What type of domains are they?
- What unites them?
- Who are your audiences?
- How do your competitors’ link profiles differ from theirs?
When you discover the answers to these questions, you will know what you need to do and who you should approach to create your own links.
Your job becomes an effort to get referring domains to link to your website, either through an optimized piece of existing content or through new content you create specifically for this purpose.
