TikTok is right on track to become the most quickly social media platform in the whole of history. While marketers once used other social media platforms for influencer marketing, TikTok is now becoming the alternative way for top influencers. TikTok offers so many engagement possibilities with features like lip-syncing videos, duets, live reactions, and seamless sharing to other platforms. It is especially appealing to brands targeting younger consumers, mainly Gen Z and millennials.
For those who are seeking to capture a younger audience, buy TikTok followers and embrace TikTok, which will become essential to avoid losing market share. Many brands are already committing to this platform by creating fun and innovative content for their growing user base.
To help you jump on this trend, here are seven inspiring ideas to make your brand successful through TikTok influencer marketing.
Seven Brands that Are Benefiting through TikTok Influencer Marketing
- Apple Music
- Chipotle
- Guess
- WWE
- Sephora
- Crocs
- Gymshark
- Apple Music
While you might hope Apple Music will focus on music video previews, it has taken a different approach by encouraging artists to engage in fun, informal hashtag campaigns like #soundtracktomyday, #perfdate, and #neverstop.
Why Does it Work?
Come on, who doesn’t love getting personal insights into their favorite artists? Apple Music provides all TikTok content instead of repurposing sources from other platforms. The use of branded hashtags is a brilliant move because it invites fans to participate, creating user-generated content and driving even more engagement.
- Chipotle
Chipotle has emerged as a child brand on TikTok with its inventive use of hashtag challenges, specifically #guadance and #chipotlelidflip. More number of fans have participated by creating their own videos, and many have opted to duet with the original challengers.
Why Does it Work?
Challenges are an exciting way to boost brand awareness and create genuine engagement. Tiktk’s sharing features offer users various ways to interact and react to user-generated content, making it easier for Chipotle to connect with its audience and amplify its presence on the platform.
- Guess
“Guess” has been hyped for its #inmydenimchallenge, where it is one of the initial cultivators on TikTok. And they are the first brand on TikTok to collaborate with an influencer as a TikTok marketing strategy. Its most viewed videos consist of sponsored posts with @mylifeaseva and @madisonmillow.
Why Does it Work?
Influencers make up one of the most influential groups on TikTok. Pairing up with them to promote challenges is a highly effective way to generate large amounts of user-created content.
- Sephora
Sephora doesn’t even bother to try new strategies that flaunt its products and engage its audience, as there are no rules to follow apart from following the community guidelines when it comes to TikTok strategy. You will find videos like funny lip-syncs, tutorials, and more on Sephora’s TikTok account.
Why Does it Work?
A single marketing strategy will not work every time, and blending and matching different strategies are needed to get an effective outcome. This way, Sephora has its leading benefits from TikTok.
- Crocs
Crocs has now become more dependent on influencer marketing to increase their follower counts and drive more sales, and it works. Every post featured a young influencer on their TikTok account.
Why Does it Work?
We know that influencers are mostly well-known faces among people, and when it comes to influencers on TikTok, they are often young. They have engaged young TikTok influencers confidently, which helps them reach their younger audience easily.
- Gymshark
As there are a lot of marketing approaches, consistently creating content is a bit of a hard task. Fortunately, gymshark is a sample for all of us on TikTok. They offer audiences TikTok fitness content, DIY tutorials, and so on.
Why Does it Work?
When developing into a new and fresh branded channel, gymshark initiated its brand quickly by acquiring TikTok immediately. Marketers know that there is no point in adopting TikTok without taking complete advantage of TikTok, and they own it perfectly.
- WWE
Scrolling through WWE’s TikTok account, one feels this brand has found its perfect social media marketing platform. WWE is known for its dramatic and over-the-top style, where it is using TikTok to do what it does best – grabbing attention. Since their initial press release announcing their entry into the platform, WWE has been filling its feed with highlight reels.
Why Does it Work?
TikTok thrives on bold, attention-grabbing content and appeals to niche audiences. WWE simply needed to show up, and they did it flawlessly. Many brands use TikTok Counter to monitor real-time follower growth and video performance, which helps them stay on top of the trends.
The Bottom Line
TikTok’s engaging nature gives brands opportunities to reach more new audiences. Even if your brand is new to the platform, with a little practice, TikTok can become an effective tool for boosting your brand awareness regarding your products and services. Get inspired by the ideas mentioned above as inspiration to trigger your creativity and dive into TikTok today. As the leading space for influencer marketing, pairing up with the right influencers can help you grow your following and increase your brand awareness quickly.
