In the crowd of various options to choose, the top options also become a choice in the end with a question of……now which one is the best?
Before jumping on the debate of whether google is better or facebook is better for marketing, firstly let’s understand the algorithm and some basics of both.
Google Marketing-
- Google is majorly a search engine, a visitor comes on google with a set intent and searches exactly for it, surfs some targeted sites that have some information regarding their topic of interest and then closes the app. So, a user already has in mind what they want or the product they are going to buy or can say the user is a ready-to-buy customer.
- Here, the visual or infographic ads take the user’s interest later, the main thing a user is focused upon are keywords. Example- If he/she is looking for a green colour phone, then the colour green here is the essential part of his search and if he sees the word green colour phone in a website, he will click on it to see whether his query is fulfilled there or not.
- It works over commitment to optimization (Search Engine Optimization). Number of brands and companies putting their promotiontion on google but, we only see some on the first searched page. The reason being is optimization. The visibility of your website and whether google will show your website or not when a user comes to search randomly with his desired keyword, depends on optimisation.
- The types of Ads or marketing you can put on Google are: Shopping Ads, Organic results, call-only, service ads, Remarketing ads, etc.
Facebook Marketing-
- Facebook Marketing, nowadays called Meta for Business, does not work like google marketing at all. There is no user here who will be searching his intent on the search bar and will surf sites. On facebook, you try to get the interest or attention of the user by showing them attractive visuals or infographics. You can promote a brand or product here openly.
- The main aim of marketing in a facebook platform is to promote a brand or product or services given by a brand.
- Ad Types- Image, video, slideshow, collections, instant experience, etc.
- Here the target audience is the one who are not actively looking for a particular product or are ready to buy but could show interest in one if they get across to.
Google Ads Vs Facebook Ads: Pros and Cons of Both-
- Complications- Facebook ads are more complicated than google ads.
- Expense- The expense involved with google marketing is more than that of facebook marketing.
- Reach- Google is a search engine, people surf here for little to little queries. So, it is like a part of daily life for people nowadays. The marketing on the other hand on facebook, will reach only to the people who use it, which is less than the audience present over a search engine like google.
- Creativeness- A brand could show more creativity in facebook ads, the reason being google marketing involves optimization a lot and this set of instruction work cuts the area of creativeness, which you can do in facebook ads.
- Brand Promotion- A brand could pay influencers or content makers on facebook to promote or use their products and then review it over a video or so. This can’t be done over google marketing.
- Promotions- On google, you can’t openly and clearly promote a brand, while on facebook, you can use the platform for brand or products promotion.
- Optimisation- Google ads need a huge amount of optimisation, this not the case of facebook ads.
- Time- In google, the time of a brand or product getting the attention of the audience is less but the time to make the marketing strategies, launching them and making it optimised for google to show it is more. In case of facebook marketing, though the brands grabs the audience’s attention slowly, but the time of management is comparatively less than google marketing.
So, both the platforms have their own pros and cons and both are suitable in their own area. It’s upon you and your main agenda behind marketing. If you have a stable brand with a good amount of users already engaged with it, you can go for google marketing but, if the brand is new and needs its name to be known around people, then facebook could work better for you.
So, pros and cons, better or not, all cut to one thing majorly, what you want to promote, how you want to promote and what is your target audience.
You can also take help from companies that help to strategize or promote your content or make content worthy for it to clear the optimization of google, one suggestion we have for it is a seo company in dubai.
